introductionThe present rate of enterprise software innovation has imposed questions regarding the interoperability of these innovations—beckoning organizational leaders to pursue an understanding of where these innovations intersect—and, more crucially—how they can be leveraged to generate return on investment. In spite of this phenomenon, the confluence of document management software (DMS) and customer relationship management (CRM) features remains an untapped, yet powerful tool for many organizations. So where do DMS and CRM intersect, and how can this intersection be leveraged? And so it ensues: the 8 reasons CRM is optimized through DMS.

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