The folks over at the LinkedIn Marketing Blog recently put together a great post titled, “What if Albert Einstein Were a Content Marketer?”
You can check out the full post here.
The article featured some quotes from Albert Einstein and applied them to content marketing, instead of, you know, science stuff.
We decided to take the four best quotes from the article and put them in one place for you, along with our thoughts on how they could relate to content marketing.
“Try not to become a man of success but rather try to become a man of value.”
Over the past few years, content marketers have seen a shift in their industry. Instead of pumping out listicle after listicle, with an eye on quantity, content marketers now have to put more of their focus on value.
People respond to value—they don’t want to waste their time reading a generic article that skims over the surface of an issue without going into valuable details.
The next time you sit down to write another blog post for your company’s blog, make sure that you’re offering up real value in your content. You’ll see engagement and conversion tick up in correlation.
“If you can’t explain it simply, you don’t understand it well enough.”
Communicating the value of your company and its product via content can present a challenge to content marketers. You can lessen the challenge of presenting value when you fully understand the product you’re trying to market.
This might seem like common sense, and it is, but you’d be surprised how many content marketers aren’t well versed in the very product they’re pushing!
“A person who never made a mistake never tried anything new.”
You probably have a few ideas kicking around for a new blog post, or a new technique for delivering content to your audience. So why not try it out? The worst thing that can happen is that it doesn’t work. But chances are, your idea will work.
If other content marketers didn’t take chances and experiment with new ideas, we’d still be stuck in 2007 when posting hundreds of guest blogs on spammy sites across the internet was considered good SEO.
Seriously—take a leap of faith and try something new. You’ll be surprised at what happens when you trust your ideas.
“Insanity is doing the same thing over and over again and expecting different results.”
In the article, the authors said, “If you’re struggling to get your content marketing program off the ground, or you’ve hit a plateau, it can be dangerous and wasteful to keep things in status quo. Instead of hoping things eventually ‘click,’ reignite your passion by stepping back and re-tooling your content marketing strategy.”
This is a very true and well-made point. If your content marketing strategy needs a bit of juice, don’t keep doing what you’ve done—experiment with something new! Oftentimes, it can take two or three tries at a new content marketing idea before you find something that really works with your audience.
Each audience is different, which is something that can be easy to forget. Try and cater to them as best you can, and you’ll be well on your way to spicing up your marketing strategy.
So there you have it—some sage wisdom from Einstein himself. Again, if you’d like to see any of the other quotes and some more thoughts from the folks over at LinkedIn, click through to read the post here.