The cloud storage market is both crowded and competitive with powerhouses such as Box, Dropbox, Amazon.com, Google and Microsoft.
eFileCabinet manages to compete in the big time of cloud storage by providing a hybrid of cloud and on-premise software that completely replaces everything that you can do with paper.
“Our software manages the lifecycle of a company’s files, lets you share and route files as needed, e-sign documents internally and externally—and keeps the entire process secure and compliant. Its enterprise-grade security in a service built specifically for SMBs,” said CEO Matt Peterson.
eFileCabinet’s focus from day one has been on security and compliance, which contrasts with the priorities of Dropbox and Box, both of which are more focused on the consumer.
“Businesses come to us saying they’ve used ‘the Box’s’”, said Matt. “They are looking for something more complete. They want a solution that is compliant and helps them manage information, rather than just stuffing something on the cloud and sharing it. They want a business-ready product.”
With a lifespan of 12 years (and counting), 153,000 paying customers (and counting) and its recent raise of Series B funding in the immense amount of $14 million, eFileCabinet is only on its way up and definitely beyond ‘the Box’s.’
When you think of blogs, you think of outfits of the day (#OOTD) and street style looks from fashion blogs, recipes for the best chocolate chip cookies like ever from mommy blogs or the latest photos from a world traveler’s trip to the Himalayas on a travel blog.
However– blogs can benefit your business, too, and it can be utilized as an excellent social marketing tool. From brand awareness to building loyalty to bringing in customers, blogs can have an immense impact on the success of your business.
Blogging is more than what to wear and selfies with the Eiffel Tower—here are the 5 “B” benefits of blogging for your business.
1. Brand awareness
Brand awareness is very important to any business. Traffic coming to your company website through a blog establishes your brand to the customer and what your business is all about. It allows your brand’s voice and personality to shine through by discussing your products or services, commenting on market trends, and stating your company’s initiatives and goals.
2. Brings in leads and customers
Bring in customers through the blog by converting traffic from the website into leads. Companies have call-to-action buttons on websites that are usually attached to a free demo, trial or offer and landing pages where people can fill out information. Having a blog can bring people into the website in order to find out about the company, sign up, get a free offer, and there you have it—a lead. According to a HubSpot survey, 60 percent of businesses who blog acquire more customers.
3. Builds loyalty
Building loyalty to your business through a blog means creating a two-way conversation with past, present and future customers. It’s all about interaction, feedback, comments, suggestions, testimonials and easy sharing—customers can easily share your posts with others and on social media. Getting to know your audience is imperative to building loyalty as well, and doing that through Q&As, link building, wordtracking and Google AdWords, etc. can strengthen that bridge of loyalty between the business and your customers (good thing bridge starts with a “B”).
4. Being trusted as an expert
Subject-specific blogs, like fashion or D-I-Y blogs, for instance, have the ability to demonstrate a person or group’s expertise in a certain subject or area and that can translate to business as well. Writing blog posts that will show how much knowledge that you have about a subject will establish you as an authority in that subject. This, coupled with doing other things, like answering customers’ questions via Facebook or Twitter, is powerful and can potentially bring in leads.
5. Best form of PR and marketing
Blogs are the best form of PR and free press because if a company’s blog is very knowledgeable in an area, then journalists will interview that company’s bloggers as experts in that industry. Blogs are the best form of marketing because they’re inexpensive and are the lifeline of your content marketing efforts. This is because blog posts can be shared on various social media networks, including Facebook, Twitter, LinkedIn and Google Plus. They can also be shared on email newsletters and emails in general.
There you have it—the benefits to blogging for your business. Isn’t it beautiful? Okay, enough of the use of the letter “B!” Overall, with everyone connected online via social media and blogs and easily able to access them through their smartphones, tablets and computers, blogs aren’t just the now and future of online journalism—they’re the now and future of business too.
Brian Tracy, Chairman and CEO of Brian Tracy International, will headline the User Conference in November in Las Vegas. The conference will be hosted by paperless document management company eFileCabinet.
Tracy is one of the top speakers, trainers and seminar leaders in the world today with vast experience that includes having studied, researched, written and spoken in the fields of economics, history, business, philosophy and psychology for 30 years.
As a writer, Tracy has been a top-selling author of over 45 books that have been translated into dozens of languages. As a success expert, he has produced more than 1,000 audio and video learning programs, including the global best-selling “Psychology of Achievement,” which has been translated into 28 languages. As a speaker, he has spoken to corporate and public audiences on various topics including Personal and Professional Development, Leadership, Self-Esteem, Strategy, Goals and Success Psychology. Furthermore, he has consulted for more than 1,000 companies, including many of America’s largest corporations, and has addressed more than 5,000,000 people in 5,000 talks and seminars throughout the U.S., Canada and 55 other countries from all over the world.
After graduating with a Master’s in Business Administration from the University of Alberta in Canada, Tracy had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has worked high-level consulting assignments with several billion-dollar plus corporations in strategic planning and was the CEO of a $265 million-dollar development company.
Tracy is an experienced world traveler having visited over 80 countries on six continents and speaks four languages. He is married with four children and is the President of three companies in San Diego, California.
“Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future,” said Tracy. Take the opportunity to become one of those future movers and shakers and get the chance to meet and speak with Brian Tracy at the User Conference which will take place on November 11-13 in Treasure Island in Las Vegas.
About eFileCabinet, Inc.
eFileCabinet, Inc. increases revenues for paper-heavy industries with an efficient document management solution that also decreases compliance workload. Its simple on-premise or online options facilitate storing, searching and sharing of information. Robust security technology easily enables compliance with requirements from governing bodies such as HIPAA, GLB, SOX, FERPA, SEC/FINRA, and many others. With more than 12 years in the document management software industry, eFileCabinet is the trusted choice for over 153,000 users worldwide.
Learn more at www.efilecabinet.com, or call 877-574-5505. Follow eFileCabinet on Facebook, Twitter, and LinkedIn.
eFileCabinet Moves Beyond Dropbox and Box to Provide Paperless Filing
BY TESSA CURRY IN DEALS · STARTUP — JUNE 16, 2015 11:44 AM
Lehi-based eFileCabinet, which recently raised $14 million, is providing a virtual filing cabinet that goes beyond what Dropbox and Box offer.
What started as a way to take an accounting firm paperless in 2001 is now a full blown cloud document management system.
The company works mainly with small and medium size businesses to help them organize documents online in a secure manner.
“It’s a product that helps anyone that has a “physical filing cabinet” in their office,” said Matt Peterson, the company’s CEO. “It allows organizations to go paperless in a secure and compliant fashion.”
With 12,000 customers and 155,000 users, eFileCabinet is growing fast. Top verticals for the company include financial services, insurance, medical and small government.
The company appeals to many businesses that may have compliance issues due to the nature of their work. Medical offices have HIPAA requirements and many businesses have to meet SEC requirements. eFileCabinet has repositories that meet those regulatory requirements. Unlike Dropbox or Box, you can safely store sensitive documents without having to worry about breaking code. While those companies have brought cloud storage to light, they lack security, said Peterson.
“Those products are consumer grade cloud storage,” said Peterson. “What they are lacking is it’s not a business application. It doesn’t have security parameters and the compliance piece that people need. We have a lot of people that say they used to use Dropbox or Box but can’t use it because it doesn’t meet security needs.”
eFileCabinet also manages the lifecycle and workflow of documents. When you login you see documents that need your attention. If they need signatures or approval, you will be notified and can send them along to the right person. Everything is done electronically to ensure workflow is easy to manage.
For those that aren’t ready for an entirely cloud-based filing system, eFileCabinet also offers an on-premise solution.
The company focuses on companies with 1 to 200 user accounts.
“We see ourselves as enterprise within the SMB space,” Peterson said. “We feel like we can be really really good at what we do in this space.”
LEHI, UT.—JUNE 12, 2015—Todd Rowe, Google’s Managing Director of Global Channel Sales, will headline the User Conference in November in Las Vegas. The conference will be hosted by paperless document management company eFileCabinet.
Rowe leads Google’s Channel Partnerships and sells Google AdWords to small and mid-sized companies through third parties in 25 countries throughout the Americas, Europe and Asia Pacific including Southeast Asia. He has 20 years of experience in the software and hardware industries that includes being the Group Vice President and General Manager for the Mid-Market Business Unit of SAP Business Objects and a Sales Manager at IBM. Rowe holds an MBA from the Wharton School of Business and graduated Phi Beta Kappa and Magna Cum Laude from the University of Utah.
“In a David & Goliath world of business, technology is the great equalizer, helping small companies compete against their large company counterparts,” said Rowe. “During the conference, I’ll discuss how Google helps small businesses grow and thrive.” The User Conference will take place on November 11-13 in Treasure Island in Las Vegas.
About eFileCabinet, Inc.
eFileCabinet, Inc. increases revenues for paper-heavy industries with an efficient document management solution that also decreases compliance workload. Its simple on-premise or online options facilitate storing, searching and sharing of information. Robust security technology easily enables compliance with requirements from governing bodies such as HIPAA, GLB, SOX, FERPA, SEC/FINRA and many others. With more than 12 years in the document management software industry, eFileCabinet is the trusted choice for over 153,000 users worldwide. Learn more at www.efilecabinet.com, or call 877-574-5505. Follow eFileCabinet on Facebook, Twitter, and Linkedin.